Question 1

How do I calculate करें customer lifetime value?

Accepted Answer

For simple transactional estimate करें, multiply average order value by purchases per customer per year और average customer lifespan में years. Multiply revenue LTV by gross margin करने के लिए estimate करें contribution LTV.

Question 2

What है difference between CLV, CLTV, और LTV?

Accepted Answer

They हैं often used interchangeably के लिए customer lifetime value. Always check करें whether reported figure means revenue, gross-margin contribution, या discounted profit model.

Question 3

When चाहिए I use observed lifespan?

Accepted Answer

Use करें observed lifespan when mature cohorts provide stable, comparable history. Match segment, product, acquisition channel, और cohort age where possible.

Question 4

How does churn-derived model work?

Accepted Answer

It approximates expected customer lifetime में months as 1 divided by monthly churn expressed as decimal, then divides by 12 के लिए years. It assumes churn remains stable across time.

Question 5

Is contribution LTV same as profit?

Accepted Answer

No. Contribution LTV applies gross margin करने के लिए revenue LTV. It still excludes overhead, support, taxes, refunds, financing, और other costs outside cost का goods sold.

Question 6

Should CAC be compared के साथ revenue LTV?

Accepted Answer

Contribution LTV है generally ज्यादा conservative comparison because it removes cost का goods sold. complete decision also considers payback period, cash flow, overhead, और uncertainty.

Question 7

Why कर सकते हैं two teams calculate करें different LTV values?

Accepted Answer

They may use different cohorts, time windows, margin definitions, lifespan methods, churn measures, currencies, या discounting assumptions. Document every input पहले comparing results.

Question 8

Does this calculator predict future customer behavior?

Accepted Answer

No. It है deterministic arithmetic based on average inputs. It does नहीं estimate करें survival curve, probability distribution, या discounted future cash flow.

Customer Lifetime Value Calculator