网站广告收入 计算器
Enter your details
Monthly pageviews
Total monthly pageviews from analytics.
Page RPM (USD)
$1
$80
Publisher revenue share
Kept after network or partner fees.
40%
100%
Your revenue estimate
$960
per month
Estimated publisher revenue
Monthly pageviews
100,000
Monetized pageview base
Gross monthly revenue
$1,200
Before publisher share
Publisher monthly revenue
$960
After revenue share
Estimated annual revenue
$11,520
Monthly estimate × 12
Formula used
100,000 / 1000 × $12.00 × 80% = $960
Tip
Experiment with different RPMs and revenue shares to understand your true earning potential.
根据流量、页面每千次展示收入和发布商收入分成估算每月和每年的广告收入。
估算广告收入 实际流量假设
网站广告收入随着浏览量、页面每千次展示费用、广告单元每千次展示费用、填充率、广告需求、地理位置、布局、内容类别、季节性和网络份额的变化而变化。该计算器使公式保持可见，以便发布者可以对场景进行建模，而无需将输出视为有保证的预测。
将其用于需要根据每月综合浏览量或访问量估算实际收入的内容网站、工具、博客和媒体资产。
流量输入
直接根据每月综合浏览量进行计算，或根据访问次数和每次访问的页面数得出综合浏览量。
转速模型
使用页面 RPM 进行 pageview-level 规划，同时记住广告单元每千次展示费用和填充率决定最终结果。
出版商分享
将广告总收入与网络或合作伙伴收入分成后保留的金额分开。
场景准备就绪
重置、调整和复制规划文档、货币化审核或增长目标的估算。
HOW IT WORKS
Estimate revenue in three steps
Keep the calculation transparent so stakeholders can see which assumptions matter.
输入流量
从每月的综合浏览量开始，或者根据访问量和每次访问的页面数来估计它们。
设置 RPM 并共享
根据您的利基、地理位置和广告网络调整页面每千次展示收入和发布商收入分成。
审查估计
比较月度、年度和每日收入，然后在采取行动之前查看季节性、流量地理、广告密度和 Core Web Vitals。
How website ad revenue is calculated
The calculator uses page RPM because it matches how publishers often evaluate monetization at the pageview level.
If you only know monthly visits, it first estimates pageviews from visits and pages per visit.
Core formula
revenue = pageviews / 1000 × page RPM × revenue share
Example
100,000 monthly pageviews × $12 page RPM × 80% publisher share = $960 estimated monthly publisher revenue.
Calculator features for publisher planning
Model the inputs that usually matter most before testing ad layouts or changing networks.
访问量或综合浏览量
在直接综合浏览量输入和每次访问页面数的 visits-based 模型之间切换。
转速滑块
对低、平均和优质页面 RPM 假设进行建模，无需手动重新计算。
收入分成
查看网络或平台份额后的总收入和发布商收入。
年度预测
将月度估算转换为内容和货币化目标的年度规划数字。
公式可见
保持计算透明，以便团队准确了解推动估算的因素。
可复制的输出
将当前场景复制到摘要、审计或收入预测中，无需额外格式化。
Terms that change the estimate
Use these definitions when comparing calculator scenarios or explaining monetization assumptions to a team.
Pageviews
The total number of pages loaded during the month. This is the denominator for page RPM.
Page RPM
Revenue per thousand pageviews. It is often easier to model than individual ad impressions.
CPM
Cost per thousand ad impressions. CPM depends on format, audience, demand, and auction quality.
Fill rate
The percentage of available ad opportunities that actually receive a paid ad.
Revenue share
The percentage of gross ad revenue kept by the publisher after network or partner share.
Viewability
Whether ads had a real chance to be seen. Better viewability usually supports stronger RPM.
Action plan
How to improve ad revenue without guessing
The estimate improves when the inputs improve. Use the calculator alongside traffic, engagement, and technical SEO data.
01
Improve page speed and Core Web Vitals before increasing ad density.
02
Grow pages per visit with useful internal links and related content blocks.
03
Prioritize high-value topics where advertisers bid more for the audience.
04
Test ad placements carefully so revenue gains do not damage engagement.
05
Compare networks such as AdSense, Ezoic, Mediavine, Raptive, and direct sponsorships when traffic qualifies.
Website Ad Revenue FAQs
Common questions about page RPM, revenue share, and realistic ad earnings.
Still have a question?
Talk to the SearchVector team