Digital Marketing Tools
Research campaign keywords, assess marketing assumptions and prepare social or video content. Browse tools by the decision you need to make, from choosing a search term to calculating campaign returns.
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Campaign performance calculations
Work with your own spend, traffic, conversion and revenue inputs.
Marketing ROI Calculator
Compare campaign returns with marketing costs.
ROAS Calculator
Estimate the revenue returned for each unit of advertising spend.
CPM Calculator
Calculate campaign cost per thousand impressions.
CTR Calculator
Calculate click-through rate from clicks and impressions.
Conversion Rate Calculator
Compare conversions with visits or campaign interactions.
Customer Acquisition Cost Calculator
Estimate acquisition cost from spend and new customers.
Customer Lifetime Value Calculator
Explore customer value using your retention and revenue assumptions.
Research before you allocate budget
Use keyword ideas to understand the language around your offer, then compare campaign assumptions with the cost and conversion data you actually have.
Separate estimates from measured results
Calculators use the inputs you provide. Use their output to compare scenarios, and check actual performance in your connected advertising and analytics accounts.
Digital Marketing Tools questions
Explore by workflow